Email Marketing is Number One with Both Consumers and Marketers.

Digital Marketing methods come and go.  Email is not the latest marketing channel; however, 72% of consumers claim that email marketing is their most preferred way they prefer to receive promotions from businesses.

People prefer the control they have with email marketing. Email marketing allows us to manage preferences and unsubscribe when we wish. This means consumers receive offers that they actually want.

The bottom line is consumers trust the inbox because marketers respect their permission. There aren’t many other media that allow consumers to manage communication with brands like that.

Email marketing appeals to marketers because it is measurable. One can easily calculate the return on investment for each campaign; this is definitely not the case in other marketing methods. The return on your investment with email marketing is the highest of all marketing channels and does the job of converting subscribers into paying customers!

Contact us below if you need any help getting started. 

By Cody Pitchford
Founder of Engage Email Marketing


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2016 Email Marketing Statistics

As a business owner or marketing professional, you should always be up to date on your email marketing knowledge. Keeping familiar with the most recent email marketing statistics will help assess your marketing strategy and reinforce your understanding of email marketing and its impact on the return of your marketing investment.

1. Email marketing averages an ROI of $38 for every $1 spent.

2. For 89 percent of marketers, email serves as the primary channel for lead generation.

3. Email has become the top source of analytics data for marketing professionals, with 41 percent relying on performance data.

4. For one in five companies, email marketing provides an ROI greater than 70-to-1.


5. Of Gmail’s 1 billion users, 75 percent check their accounts on mobile devices.

6. Emails that are relevant to the recipient drive 18 times more revenue than general broadcast emails.

7. Email list segmentation increases click-through rates by 5 percent

8. Thirty-three percent of email opens occur on an iPhone.

9. Email is the preferred source of business communication for 72 percent of consumers.

10. Sixty-one percent of consumers enjoy receiving promotional emails weekly, and 28 percent would like emails to come even more frequently.

11. Recipients decide whether your emails are attention-worthy in 0 to 3 seconds.

12. Mobile has surpassed desktop as the readers’ choice for email, with 55 percent of email now being opened on mobile devices.

13. U.S. white-collar workers say they spend about 6.3 hours per day checking their email.

14. Email is the preferred means of business communications across all age groups.

15. Within six months of adopting marketing automation, 8 percent of companies see increased revenues. But after one year of using automation, 32 percent report increased revenue.

16. Personalized email subject lines increase open rates for consumer products and services companies by 41.8 percent.

17. Proper email list segmentation can double email open rates.

18. Email marketing strategies are used by 82 percent of B2B and B2C companies.

19. Email is 40 times more likely to acquire new customers than Facebook or Twitter.

20. For every dollar spent, email marketing generates $38 in ROI.

Email marketing should be one of the main tools for marketers; however, not everyone has time to keep up with the latest best practices and trends of email marketing. If you need any assistance; don't hesitate to contact us!

By Cody Pitchford
Founder of Engage Email Marketing


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Small Business Email Marketing Benefits

The average person checks their phone 85-150 times a day.

How many times a day do you check your emails?


Email marketing is one of the most profitable methods of marketing for the small business community. It will provide your business with numerous opportunities to promote sales, events and announce new products.  You can craft messages to a much more targeted prospect than other forms of advertisements.

With a fraction of the cost of other marketing methods, email marketing will allow you to build trust & rapport with your list while providing long term branding and making you and your brand the authority in your niche.

Return on Investment
In marketing and advertising; results are all that matter. Email marketing is one of the best ways to create a massive return on investment with several sources reporting a $40 return for every $1 invested!

Immediate Results
As soon as you send your campaign, emails begin to hit inboxes and you will begin to see activity. With the proper layout and creative in an email, you can create a sense of urgency and nudge your subscribers take action and engage.

"Email reaches three times more people than Twitter and Facebook combined."

Easy to track
Email marketing is very easy to track openers and identify subscribers that have shown interest by taking action by clicking on the links in your email. Most email marketing platforms will allow you to monitor your click through and conversation statistics in real time. A/B testing allows you to measure successes and opportunities and take the necessary adjustments to optimize each campaign.

Ease of creation
Email Marketing does not require a large group or teams of specialized technicians to be effective. It is conceivable to write an email with easy to understand formats, pictures, and logos.

Call to action
There are few platforms which allows a prospect to go from seeing an offer to purchasing with only a few clicks or taps. Tempting call to action will not only intrigues a targeted prospect to buy but also encourages long term brand loyalty.

Email Marketing allows you to build a trustworthy relationship with your list like no other marketing method. Don't overlook a valuable opportunity to connect and engage with your ultimate prospects.  Add email in your marketing plan! 

By Cody Pitchford
Founder of Engage Email Marketing

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