As a business owner or marketing professional, you should always be up to date on your email marketing knowledge. Keeping familiar with the most recent email marketing statistics will help assess your marketing strategy and reinforce your understanding of email marketing and its impact on the return of your marketing investment.
1. Email marketing averages an ROI of $38 for every $1 spent.
2. For 89 percent of marketers, email serves as the primary channel for lead generation.
3. Email has become the top source of analytics data for marketing professionals, with 41 percent relying on performance data.
4. For one in five companies, email marketing provides an ROI greater than 70-to-1.
5. Of Gmail’s 1 billion users, 75 percent check their accounts on mobile devices.
6. Emails that are relevant to the recipient drive 18 times more revenue than general broadcast emails.
7. Email list segmentation increases click-through rates by 5 percent
8. Thirty-three percent of email opens occur on an iPhone.
9. Email is the preferred source of business communication for 72 percent of consumers.
10. Sixty-one percent of consumers enjoy receiving promotional emails weekly, and 28 percent would like emails to come even more frequently.
11. Recipients decide whether your emails are attention-worthy in 0 to 3 seconds.
12. Mobile has surpassed desktop as the readers’ choice for email, with 55 percent of email now being opened on mobile devices.
13. U.S. white-collar workers say they spend about 6.3 hours per day checking their email.
14. Email is the preferred means of business communications across all age groups.
15. Within six months of adopting marketing automation, 8 percent of companies see increased revenues. But after one year of using automation, 32 percent report increased revenue.
16. Personalized email subject lines increase open rates for consumer products and services companies by 41.8 percent.
17. Proper email list segmentation can double email open rates.
18. Email marketing strategies are used by 82 percent of B2B and B2C companies.
19. Email is 40 times more likely to acquire new customers than Facebook or Twitter.
20. For every dollar spent, email marketing generates $38 in ROI.
Email marketing should be one of the main tools for marketers; however, not everyone has time to keep up with the latest best practices and trends of email marketing. If you need any assistance; don't hesitate to contact us!
By Cody Pitchford
Founder of Engage Email Marketing
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