Digital Marketing methods come and go. Email is not the latest marketing channel; however, 72% of consumers claim that email marketing is their most preferred way they prefer to receive promotions from businesses.
People prefer the control they have with email marketing. Email marketing allows us to manage preferences and unsubscribe when we wish. This means consumers receive offers that they actually want.
The bottom line is consumers trust the inbox because marketers respect their permission. There aren’t many other media that allow consumers to manage communication with brands like that.
Email marketing appeals to marketers because it is measurable. One can easily calculate the return on investment for each campaign; this is definitely not the case in other marketing methods. The return on your investment with email marketing is the highest of all marketing channels and does the job of converting subscribers into paying customers!
Contact us below if you need any help getting started.
By Cody Pitchford
Founder of Engage Email Marketing
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